United's CEO, Scott Kirby, earlier this month said he urged Boeing to stop making yet-to-be-certified Max 10 planes for the company because it wasn't clear when the FAA would clear those aircraft to fly. Last week, airline CEOs started scheduling meetings with Boeing directors to voice th...
CRISIS managementBOEING Co.BRAND loyaltyAIRCRAFT accidentsPASSENGERSBRANDING (Marketing)Purpose: Following the two crashes in Indonesia in 2018 and Ethiopia in 2019, resulting in 346 casualties, Boeing 737-Maxs became a global safety crisis. Boeing has pursued crisis strategies ...
For nearly a year, the world’s largest aerospace company has been engulfed by a scandal of its own making.The 737 Max crisis, which unfolded after 346 people died in two crashes linked to software malfunctions in Boeing’s newest jetliner, has put the company under an unforgiving lens. Sc...
The most recent incidents have set the company back five years—when two fatal crashes of 737 MAX 8 planes killed 346 people. "They're right back where they were—under the microscope—and with people wondering whether they can move things forward," says Peter Mancusi, a lawyer, crisis mana...
The 737 crashes were a wake-up call for Boeing. In the name of safety, the company shouldn’t let this crisis go to waste. The only thing worse than not learning from history is learning the wrong lessons from history. I worry that Boeing will respond in ways that prevent innovation and...
Stephanie Pope, Boeing's newest airplane chief, told staff that the company faces a "pivotal moment" as it tries to ease concerns from regulators and rebuild its reputation following the 737 Max crisis. Pope was named CEO of Boeing Commercial Airplanes this week, replacing Stan Deal who spent...
“Boeing’s top management was reported to have ignored persistent indicative warning signs since the 737 Max fiasco, which significantly damaged the reputation of the manufacturer,” Apsingikar tells Airport Technology.“If Boeing had taken corrective measures back in 2019 itself, after the unfortunat...
who travels regularly for work, was worried following the Max 8’s first crash in October 2018: Lion Air flight 610, in Indonesia, which killed all 189 onboard a plane in service for less than three months. Grimes – who’d previously worked in emergency crisis management – was immediately...
Related articleWhat Boeing’s massive financial crisis means for you Then, in January, adoor plug blew off an Alaska Airlines’ 737 Maxjet shortly after takeoff. Although no one was seriously injured, the incident sparked numerous federal investigations and questions about the quality and safety of...
Boeing reshuffles top engineers amid 737 MAX crisis An American Airlines Boeing 737 MAX 8 flight from Los Angeles lands at Reagan National Airport shortly after an announcement was made by the FAA that the planes were being grounded by the United States in Washington, US March 13, 2019. [...