BMW caused much consternation last year when itlaunched a subscription-only optionfor heated car seats. The idea of having to pay a monthly fee of $18 to keep your posterior warm during the winter months still seems as absurd as ever, but the good news is that the German automaker has no...
BMW has backed off from its decision to charge a monthly subscription for access to Apple CarPlay in some car infotainment systems in the United Kingdom, though while some will be able to access it for free, others may still have to pay for the option. BMW has offered AppleCarPlayintegr...
BMW is joining the growing list of automakers that are experimenting with different ownership models by launching a new monthly subscription service that gives customers access to a fleet of BMWs for a set fee. The new app-based service, dubbed Access, will launch first in Nashville before BM...
Seven of the world's biggest car manufacturers are allying to develop a network of 30,000 high-powered charging systems. Jul 27, 2023 BMW is selling a $17 monthly subscription plan for seat warmers More businesses are turning to subscription plans to get monthly revenue from consumers. One ...
BMW will reportedly start testing its car subscription service next weekMark Matousek
Immerse yourself in a digital world. With just one subscription, Operating System 9 users can experience BMW Digital Premium, which provides smooth data streaming for enhanced BMW Maps navigation, extensive entertainment and apps, and extended functionality for the BMW Intelligent Personal Assistant, inc...
We recently discovered a list of subscription-based features in a 2023 BMW X1 we had in for testing.
BMW South Korea has introduced subscription plans for heated seats alongside similar monthly plans for various safety systems and a heated steering wheel.
As you can imagine, owners were not happy that even though their new vehicles came with heated seats, they would have to pay a subscription to unlock them. While recently speaking with Autocar, BMW board member for sales and marketing Pieter Nota said that customers have not responded ...
Some of the equipment, like the heated seats, can be trialed for one month at no charge, after which time drivers have the option to go back to having a cold ass or sign up to pay monthly, pay for one or three years’ usage, or to permanently unlock the featu...