Wearing the Rs 69.9 lakh price tag is the entry-level Macan, which packs a 2.0-litre, four-cylinder turbo-petrol engine that develops 252hp and 370Nm of torque. Those seeking a more powerful engine will be delighted to know the facelifted Macan S will also go on sale in India. Powering...
Emerging Markets: Countries with fast-growing economies, such as China and India, represent huge opportunities for BMW. As the middle class expands, more consumers can afford luxury vehicles, increasing demand for BMW’s cars. However, competition in these markets is fierce, and local brands often...
Unlike the model tested here, the India-spec 840i Gran Coupe gets either 18- or 19-inch wheels, depending on the variant, which should help ride quality.Priced from Rs 1.30 crore– and going up to Rs 1.55 crore for the M Sport variant – the 840i is an expensive model. Still, if ...
The place marketing strategy of BMW Group uses segmentation to target industrialized areas like South Africa, China, North America, Europe and some parts of Asia. The company has manufacturing plants in Brazil, China, the USA, Germany, India, Austria and South Africa etc. It has local assembly...