局限在现有行业之内做残酷竞争,从竞争者手中抢夺顾客的战略,被称之为红海战略或血腥战略(Bloody or Red Ocean Strategy)。与之相对, W. Chan Kim和Renée Mauborgne提出了蓝海战略(Blue Ocean Strategy)的建议, 即开拓没有竞争的市场空间。 根据Kim和Mauborgne发表在《哈佛商业评论》(2004年10月)上的文章,在拥挤的...
Blue ocean strategy consulting and training firm with 18 years in practice. Strategize Blue helps companies and startups break out of competition and go beyond disruption to achieve sustainable, uncontested growth.
Blue Ocean Strategy & Blue Ocean Shift is about creating new market space and making the competition irrelevant. It is a roadmap to move you, your team, and your organization to new heights of confidence, market creation and growth.
Blue ocean strategies are basically about creating a new mental category or a frame of reference. For example, Red Bull created a new category called "energy drinks" within the existing "beverage" cat... 25 25 comments Differences in BOS / ROS Cultures ...
Red Ocean vs. Blue Ocean All industries operating within the existing market space are known as Red Oceans. Here, competitive market rules are known, and defined industry boundaries are accepted. The main differences between the Blue and Red Ocean Strategies are: ...
Practical implications – Blue Ocean strategies are most appropriate for companies in the mature/decline phase of the product life cycle that are suffering from declining revenues and decreasing customer loyalty. Organizations facing these pressures typically attempt to increase the bottom line by ...
Blue-Ocean-Strategy-MBAPPT课件 BlueOceanStrategy DongWEI - 1 Outline I.IntroductionII.BasicAnalyticalToolsandFrameworksIII.FormulatingBOSIV.ExecutingBOSV.Conclusion - 2 I.Introduction:BOSvs.ROS RedOceanStrategy(ROS):basedoncompetition,andguidedbyPorter’sGenericStrategiesandFiveForcesModel BlueOceanStrategy(...
Analyzescompaniesthatcreateblueoceansvs.companiesthatareTRAPPEDinredoceans InsightsonBlueOcean Strategy Thereisaconsistentpatternofstrategicthinkingbehindthecreationofnewmarketsandstrategies(calledBlueOceanStrategy)BlueOceanstrategiespartwithtraditionalmodelsfocusedoncompetinginexistingmarketspace Managers’failuretodifferentiate...
HBR Blue Ocean Strategy蓝海战略.pdf,Blue Ocean Strategy ) ) ) ) ( ( ( ( ( How to Create Uncontested Market Space and Make the Competition Irrelevant W. Chan Kim Renée Mauborgne H A R V A R D B U S I N E S S S C H O O L P R E S S B O S T O N , M A S S ...
Blue Ocean strategies encourage marketers to create demand instead of fighting for existing demand. Mobile partnerships are a Blue Ocean strategy that taps into unlimited possibilities for growth. Blue Ocean strategies help marketers meet their audience where they are. ...