Blue ocean strategies are basically about creating a new mental category or a frame of reference. For example, Red Bull created a new category called "energy drinks" within the existing "beverage" cat... 25 25 comments What is a Pioneer-Migrator-Settler Map (PMS Map)?
Practical implications – Blue Ocean strategies are most appropriate for companies in the mature/decline phase of the product life cycle that are suffering from declining revenues and decreasing customer loyalty. Organizations facing these pressures typically attempt to increase the bottom line by ...
局限在现有行业之内做残酷竞争,从竞争者手中抢夺顾客的战略,被称之为红海战略或血腥战略(Bloody or Red Ocean Strategy)。与之相对, W. Chan Kim和Renée Mauborgne提出了蓝海战略(Blue Ocean Strategy)的建议, 即开拓没有竞争的市场空间。 根据Kim和Mauborgne发表在《哈佛商业评论》(2004年10月)上的文章,在拥挤的...
网络释义 1. 全球布局与蓝海策略 NEC ... 《创新价值》 Innovalue 《全球布局与蓝海策略》Blue Ocean Strategies... www.necgreatvision.com|基于7个网页
In blue oceans, competition is irrelevant because the rules of the game are waiting to be set. A blue ocean is an analogy to describe the wider, deeper potential to be found in unexplored market space. A blue ocean is vast, deep, and powerful in terms of profitable growth. ...
Blue Ocean Strategy & Blue Ocean Shift is about creating new market space and making the competition irrelevant. It is a roadmap to move you, your team, and your organization to new heights of confidence, market creation and growth.
Blue ocean strategy consulting and training firm with 18 years in practice. Strategize Blue helps companies and startups break out of competition and go beyond disruption to achieve sustainable, uncontested growth.
W. Chan KimandRenée Mauborgneare convinced that the Blue Ocean Strategy can break through all existing paradigms and ideas about traditional strategies. Organizations should not be afraid to deviate from the traditional paths. Now It’s Your Turn ...
Further analysis, we will find that the blue ocean strategy is not completely opposed to the competitive strategy, as the author claims. On the contrary, they in theory are entirely consistent: blue ocean strategy is the three major competitive strategies (cost leadership, centralization, ...
Blue oceans are very different from red ones. They symbolize an opportunity to stand out and get ahead. For a stagnant blog stuck in the red ocean of sameness, blue ocean strategies are exactly what we need to be looking for. The key is to find the blue ocean opportunities that are sit...