The Black Box of Consumer Behaviour and Brand Value Perception: Case Study of the Slovak Republic 来自 Springer 喜欢 0 阅读量: 16 作者:J Majerova,A Krizanova 摘要: Brand value, as subjectively perceived by customers, represents a source of valuable competitive advantage for an enterprise. ...
The Black Box of Consumer Behaviour and Brand Value Perception: Case Study of the Slovak RepublicBrand value, as subjectively perceived by customers, represents a source of valuable competitive advantage for an enterprise. However, there are numerous theoretical approaches to building and managing brand...
Study 1 further showed it was less acceptable to buy from the black market when the victim resulting from the purchase of the good was identified as an individual, rather than an organisation or society. Age and the gender of the consumer were also significant predictors of the rating of ...
As a result of the production of blackcurrant juice, pomace is produced, which is a cheap, easy to further process raw material with high health benefits. The aim of the research was to develop a recipe for shortbread cookies based on blackcurrant pomace (0, 10, 30, 50%) and erythritol...
Companies like Beer52, Urban Baristas, Pact and Books That Matter have led the way, building business models centred on sending customers a monthly box of supplies, and this model is now seeing a surge in uptake.The subscription box market has grown by 23% over the last year, and...
3.1. Overview of Results After checking the dataset for possible outliers and typing errors, they were also subjected to a first overview (frequency histograms and boxplots), which indicates that several descriptors received low scores and they were hardly noticed; however, others were perceived by...