Amazon Brand Lift is Amazon’s first-party brand lift solution, available in the Amazon DSP console in US, UK, DE, FR, and CA. Amazon Brand Lift uses surveys, issued to both an ad-exposed audience and an unexposed control group, to measure the impact of advertising on customer perception...
Amazon Brand Lift uses surveys, issued each day to both an ad-exposed audience and an unexposed control group, to measure the impact of advertising on customer perceptions of your brand. Customers complete all surveys in the Amazon Shopper Panel mobile app. The app is an opt-in, invitation-...