Light went to the agency’s literary division to broker a record-breaking deal for Britney Spears’ 2023 memoir, The Woman in Me, which debuted atop The New York Times’ Best Sellers list in October. —Taylor Mims Cynthia Lynn 36 Henry Cárdenas Founder/CEO CÁrdenas Marketing Network...
Outfront Media is an expert in out-of-home (OOH) advertising services and marketing solutions, leveraging location, creative, and smart audience data to drive meaningful connections. Intersection is an experience-driven OOH media and technology company that delivers programming, consumer amenities, and...
“This growth results from record companies’ sustained investment in artists and their careers — more than $7.1 billion annually on A&R and marketing alone [as measured in 2022] — and the impact it has on music ecosystems all over the world.” ...
No, this isn't a billboard for Ikea, we promise. But it is a clever marketing tactic from fast food outlet KFC. The billboard was designed to resemble the furniture giant's logo as where the restaurant is located is know as "where the Ikea is", and in a fun interaction on Twitter...
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“build Rome in a day” with its LEGO Icons sets, while Paramount displayed carved visuals of the Gladiator II cast. Out-of-home advertising is one of the oldest forms of marketing, which makes this activation’s blend of ancient art and modern creativity all the more impressive. A true ...
I have marketing background and I would like to start my own business. Could you provide me with mock-up structure of the billboard business as well as the start up cost so that I can plan properly. Business location is in South Africa, Eastern Cape Province, Tsolo,5170. You can ...
“See Me, Feel Me”*… Billboard for the London Symphony Orchestra’s recording ofTommy In the late 60s, record companies took to the streets, using billboards to promote record releases. PhotographerRobert Landauwas there to document the blitz. ...
The intricacies of managing the small margins associated with indie national distribution, marketing, and promotion of a niche label within a declining industry, within a declining economy is nothing short of a nightmare! Distributors are set up to protect their bottom line, at all costs! By cro...