Not to mention, it will give you comparative data to understand the real value of OOH media versus the costs of purchasing and producing traditional (TV, print, radio) and digital (display, social, mobile, video) ad units. Don't be surprised if you find that it's a steal!
(1965). Standard Typewriter Versus Chord Keyboard: An Experimental Comparison, Ergonomics, 8, 77-88. Cooper, W.E. (Ed.)(1983). Cognitive Aspects of Skilled Typewriting, Berlin: Springer-Verlag. Cooper, W.E. (1983). Introduction. In W.E. Cooper (Ed.), Cognitive Aspects of Skilled Type...