Google values content that best matches what users are searching for (their search intent), and this trend is only getting stronger. Semrush’sranking factors studyconfirms text relevance as the most important
Marketing with respect to user privacy? By popular demand, it has become a rising trend. When privacy concerns are paramount, it's crucial for marketers to prioritise transparency and user control over data usage. Some popular tactics include: anonymising data differential privacy federated learni...
As Americans tear up their contracts, Europeans are signing up for cable and satellite in greater numbers than ever.Why has American media's trend missed Europe?One reason is price. America's cable industry may look competitive, but it is highly regionalised, so most homes have few options....
Today, consumers want seamless shopping experiences-regardless of where, how or why they’re shopping. Think about it: How many times do you browse products on your lunch break using your PC, then purchase the same product via your mobile phone when you get home? Almost all (98%) Americans...
For years you’ve been hearing about the mobile revolution. As former Google CEO Eric Schmidt put it, “the trend has been mobile was winning. It’s now won.” I’ve watched client’s mobile traffic go from 5% to 30% in the last couple years. With this shift in traffic comes drops...
While the Chinese economy returned to a stabilizing trend in April after a stronger-than-expected first quarter, the traction behind its firm steps is somehow different from what it used to be. Belt & Road tourism increasingly popular among tourists A new report on tourism along the route of ...
Financial Media Networks (FMNs) as new revenue streams:Banks are exploring FMNs to monetize their retailer-agnostic dataand tap into the growing digital ad spend market. This trend offers new advertising revenue opportunities but requires careful navigation of privacy concerns and regulatory scrutiny. ...
Need to know the biggest consumer trends for 2024? We’ve identified six trends we believe will shape consumers' behaviour in the year ahead.
New trend insights from Pinterest https://t.co/x1iAery7I0— Social Media Today (@socialmedia2day) January 21, 2025 This could be an interesting one for brands! Pinterest has just released their color trends report for 2025. Called the “Pinterest Palette" this year's top 5 colors include...
The agentic trend increases the number of surfaces where AI can take action, at least in the digital world. Of course, AI is also being developed to take action in the physical world. Self-driving cars are a part of that story, as are autonomous weapons. (Some may remember that it ...