The maturation of the first influencer marketing agencies, companies, and platforms has provided brands with better access. Similar to what we’re beginning to see in the branded video content world (e.g. Turkish Airlines film with top YouTube influencers), Instagram influencer marketing is ...
We have been trusted by the biggest brands and agencies across Africa WHAT PEOPLE SAY ABOUT US What people say about us RYAN MAJIWA, Digital Media Lead East Africa, Saracen Media Limited The Mdundo platform offers our clients high quality reach in the mass-market audience that is hard to re...
Like every other marketing channel, influencer marketing also has a few unique challenges that could get in the way of success for a brand. But understanding these challenges can equip you with the knowledge to overcome them. And that’s exactly why we’ve spoken with some of the top experts...
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in a big blow to the ecommerce giant's ambition(1)___(dominate) the growing market of livestream shopping.The closure of Viya's account also cuts off an important marketing channel for western brands,including Tesla and Procter & Gamble,which have hired(2)___star to promote their products...
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Nevertheless, after several turbulent years, influencer marketing seems to be increasingly establishing itself in the marketing mix. From agencies to tech platforms, an entire ecosystem has grown up around influencer marketing. 560 million euros in revenue from influencer marketing ...
Pinterest has just released theircolor trends reportfor 2025. Called the “Pinterest Palette" this year's top 5 colors include: cherry red, butter yellow, aura indigo (essentially lilac), dill green, and alpine oat. Use these to inform your marketing in the coming year!
Adidas is a top brand that comes to mind when it comes to sportswear and fitness equipment. The brand believes in influencer marketing and collaborate with influencers to market its products. To increase your chances of collaboration with Addidas, make sure that you have an engaging and strong ...
Marketers face various branding challenges when it comes to content marketing. Some struggle with maintaining their brand voice as brands expand their in-house teams and outsource content creation to external agencies and partners. Others struggle with maintaining their individual brand identities while wo...