15 years ago, Iceland had the world's highest rate of antidepressant consumption - 71 out of every 1,000 people consumedantidepressantsdaily. By 2015, that trend hadn't changed. In fact, the rate of consumption among Icelanders actually increased to 130 per 1,000 people. Some experts attribut...
Healthcare and wellness brands need to understand consumers’ changing behaviors, needs, and pain points to offer solutions that will keep them ahead of the competition. What are the latest consumer trends in health and wellness? With Brandwatch Consumer Research, we analyzed over 195 million onli...
Today, the holiday has transformed 【小题4】 a massive one-day shopping event thanks to the marketing strategies of Chinese e-commerce platform Alibaba. In 2009, the retailer realized Singles Day could be 【小题5】 opportunity to profit from single consumers by providing an occasion 【小题6】...
Who:We all knowAmazonis the largest eCommerce retailer in the US, but it also runs some of the biggest online marketplaces in Europe, Asia, the Middle East and Australia. In total, the company runs21 marketplaces,which offers sellers access to consumers around the world. What:Electronics, ...
Consumers are creative with the products and services they use. But all these consumer innovations are not equal in terms of creativity. This paper examines 51 consumer generated uses for Coca-Cola using two creativity dimensions: novelty and utility. Using these dimensions, we propose a consumer ...
Consumers love personalization, and they’re willing to share their data as long as they feel they benefit from the exchange and that their data is used responsibly. InMovable Ink’s report, 58% of consumers agreed that they share more personal information with the brands they are loyal to ...
With a market capitalization of over $300 billion, Bank of America holds the second spot among the world's largest banks. The Charlotte, North Carolina-based institution serves a diverse client base, from individual consumers to large corporations and institutional investors. Under CEO Brian Moynihan...
Need to know the biggest consumer trends for 2024? We’ve identified six trends we believe will shape consumers' behaviour in the year ahead.
The 3——— of Starbucks at that time was to sell quality coffee beans so that consumers could enjoy coffee in their own houses. Just after 1987 Starbucks began to show significant 4——— after their brand was bought by a former employee of Starbucks, Howard Schultz. He joined Starbucks ...
Unilever, which sells tubs of Carte d'Or and Breyers, said sales of in-home brands of ice cream were muted in the first six months of the year as consumers, squeezed by inflation, cut back on non-essential spending. The consumer goods giant commands a fifth of global ice ...