Greenwashing can harm a brand's reputation and result in legal penalties. 3. Keurig In 2016, the beverage brand Keurig began advertising its K-cup coffee pods as recyclable. However, most recycling facilities in the U.S. and Canada wouldn't accept the pods due to their size and material c...
This carbonated, coffee-soda beverage had spiced and citrus notes and reportedly split consumers into for and against camps almost immediately. It never found an audience to appease the coffee giant or the soda empire that birthed it, but proved that people would buy Starbucks drinks in a can ...
2006 – Coca-Cola Black Having seen Pepsi fail with Crystal Pepsi the previous decade, Coke said ‘hold my… Coke’, and launched Coca-Cola Black. A combination of Coca-Cola with coffee, the drink was shelved a couple of years later when people began to complain about the poor taste and...
Coffee and unhealthy food are a no-go for me, and when I get on my bike, I want a solid all-rounder that lets me explore the trails. Pedal assisted mountain bikes give me an enormous range and make exploring easier. And if the new trail isn’t what I expected, it’s no big ...
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