案例简介:@ jerome36bettis做对了-@ lays和百事可乐永远是获胜的组合😏@ 7eleven # BetterWithPepsi # Pepsi125 基本信息 创作者 案例详情 基本信息 广告品牌:百事可乐 发布日期:2023-11-17 行业领域:碳酸饮料,饮食/特产,饮品/饮料/冲饮 媒体类别:短视频 ...
Coke versusPepsi, Chevy versus Ford, Capitalism versus Communism, all arguments for the ages. What about Streamlight versus Surefire? Surely the two biggest tactical manufacturers on the market make a worthy argument? Join us as we dive into Streamlight TLR-1 vs Surefire X300 lights. ...
You can even use your competitor analysis to find ways to differentiate yourself from your competition. For instance, we’re all familiar with thePepsi vs. Coca-Cola ads, designed to draw attention to the fact that many people actually prefer the taste of Pepsi: 4. Create a YouTube Content...
Beyoncé, for example, earned $50 million to promote Pepsi back in 2012. Many brands may be unable to fork up the millions required to work with a top celebrity. They may, however, have the budget to promote their products or services through a famous TV personality. However, working with...
She’s worked as an Executive Assistant at adMarketplace, supporting several SVPs and the Co-CEO, and also brings experience from her time at PepsiCo.In her free time you'll catch her reading a cheesy romance novel or flying back to Oregon to see a Ducks game- Skooo Ducks! Frank ...
Sometimes it is the slogan that doesn't work.No company knows this better than Pepsi—Cola with its "Come alive with Pepsi!" campaign.The campaign was so successful in the United States Pepsi translated its slogan literally for its international campaign.As it turned out the translations weren...
When asked about the reasoning behind enhancing Quaker's Take Heart whole-grain oatmeal with whole flax meal, Candace Mueller, spokesperson for Quaker, a unit of PepsiCo Beverages and Foods, explained that since the product already had multiple heart health ben- efits, offering the benefits of ...
Probably one of the most well-known brand fails in the past few years was Pepsi’s 2017 ad featuring Kendall Jenner. Released in the midst of the Black Lives Matter and Women’s March movements, the ad features the supermodel leading a group of ambiguous protestors and ends with a Pepsi ...
Finally, the most concerning recommendation Google make is to turn the reach-driven funnel upside down and prioritise communicating with the 5% of your biggest advocates. Evidence actually shows that ‘brand loyalty’ is largely a myth. 72% of Coke buyers also buy Pepsi. People are ‘brand prom...
Size dimensions are typically small, and you don’t have a lot of space to work with. To make sure your image takes center stage, say out loud what the visual is that would sum up the concept of your ad. If you can’t explain the image in a word or two, other people won’t ...