Moving a bit further up the food chain, will companies like Asus be building IBM Cell-compatible workstation motherboards, or will there be just IBM Cell workstations? IBM, overall, has some powerful reasons to make it open. Sony and Toshiba will probably make most or all of their own ...
Also noted in the doc is the social experience of renting movies from a bricks & mortar store, often as a group effort, punctuated by a social experience of movies + food + drink + wisecracks. The group activity is historically rooted in heading out to a cinema, if not a music concert...