We combed through brands and players, sticking strictly to logos associated with sneaker companies, to pick the ones we feel are the most impactful. In ranking them, we placed a decent amount of weight on just how big or long-lasting the shoes they’re associated with have been, because a...
Symbols and icons used in makeup brand logos can tell a story and create a deeper connection with consumers. For example, the heart in Too Faced's logo symbolises playfulness and love for makeup. Such symbols become part of a brand's narrative, allowing consumers to identify with the value...
The iconic logo of the Institute of Electrical and Electronics Engineers (IEEE) is amasterclassineffective brandingthrough bright visual symbolism. At first glance, the interlocked lines forming the letters ‘I-E-E-E' evoke the intricate pathways of an integrated circuit or printed circuit board. ...
we spotted a travel wrap with a glued-on label stating it was made from 100% Scottish cashmere on Amazon that looked like it was neither cashmere nor made in Scotland. If it sounds too good to be true, it probably is!
It’s a different story this time. Just like the Wave Sky 5, the redesigned Horizon 5 uses an all-foam midsole. A firmer layer is interlocked with a softer foam, and somewhere within all this is a Polyurethane insert that Mizuno calls ‘Xpop.’ ...