Doing it that way helps you take your prospects on an interesting brand journey and ensures they see you as an authority. Once you’re seen as authority in what you do, you can expect customers to trust you more and come to you as their first-point option whenever they have a need. P...
Well, for businesses to build a lasting brand in the modern world, we need a new way of marketing to potential buyers in a way that resonates with them on a deep, personal level. This is where Brand Affinity Marketing can help. How does Brand Affinity Marketing work? To start, let’...
But that doesn’t mean you can’t use Instagram to build your brand and share your expertise. It’s just going to require a little more creativity on your part. The best way to do this is by sharing photos and videos with text captions. Posting consistently, using hashtags and engaging ...
By making customer interactions smoother and simpler, a company clearly conveys its commitment to them — and this can lay the groundwork for a more emotional bond, even in the B2B space. According to Forbes, B2B customers often progress more than 70% of the way through the decision-making...
Your customers will have an easier time relating to and trusting your brand when it has a personality and it’s obvious there are humans behind the business. Tell stories There’s no better way to show your company’s human side than to tell stories. ...
26. Be a social media influencer Once you find a niche and build a personal brand, amassing a large following on Instagram or YouTube can lead to a solid source of income through influencer marketing. » MORE: 30 Instagram business ideas 27. Create online courses Obscure hobbies can lead...
Founded in 2016, this great Shopify store reflects the brand’s unique pre-order business model. The goal: manufacture top-quality men’s clothing with no waste. How do they know what clothing to make, by the way? Their customers tell them. What they’re doing well: The product survey ...
Talbica: Interactive Chemistry's website design redefines the learning experience with its game-like interface, making this complex brand of science engaging and fun. Evolving from a basic app to a comprehensive educational tool, Talbica now offers a wealth of resources including a chemical ...
New customers, however, are more likely to be more hesitant to give their business to a brand they don’t fully trust yet. Repeat customers, or a lack thereof, can make or break a brand. The best way to get customers to keep coming back is to develop and foster healthy relationships...
A visual of brightly colored abstract shapes appears at the top of her homepage. The motif repeats throughout her portfolio, helping to define a distinct personal brand. Key design takeaways from Sophie Brittain’s UX portfolio Sophie utilizes the website's top fold to introduce herself and ...