With classics like Patrick Bet-David's “Your Next 5 Moves” and contemporary gems like Jonah Berger's “Contagious,” the list oftop strategy and business marketing bookswill have something for everyone. Not only will these books offer you invaluable insights and practical tips, but they will...
Marketing strategy is perhaps the aspect of marketing automation that changes and grows fastest. With the constant shifts of interest and accessibility to trending markets, access to the best marketing strategy books is crucial to success. If your company wants to stay ahead of the competition, it...
Recommended Content Marketing Books 1. Epic Content Marketing Pulizzi is known as the “Godfather of Content Marketing.” The full title of this book by Joe Pulizzi is Epic Content Marketing: How To Tell A Different Story, Break Through The Clutter, And Win More Customers By Marketing Less. ...
A marketing strategy is a broad strategy that encompasses everything from how a company positions itself, to the creative, the strategic partners, the media relations, the marketing mix , and the channels and tactics. A marketing strategy refers to a firm's overall game plan for reaching prospe...
These are the books that you will find on the reading list if not bookshelves of marketing executives, CMOs, and business leaders around the world. If you want a place to start, before diving into my other recommendations of digital or social media marketing books, please start with the clas...
The 5 Best Books on Marketing 1: “Influence: The Psychology of Persuasion” by Robert B. Cialdini Robert Cialdini's seminal work “Influence: The Psychology of Persuasion” illuminates the deeply rooted psychological tendencies that drive human behaviour and decision-making. Published in 1984, this...
2 Essential Digital Marketing Books for Businesses Title: “Marketing Outrageously” by Joe Sugarman: Unleashing the Power of Creative Marketing Title: “Advertising Headlines That Make You Rich” by John Caples: Unleashing the Power of Compelling Headlines ...
Positioning has become one of the most renowned, best-selling books about marketing strategies in the last few decades. It describes a revolutionary marketing concept developed by the authors in the 1970s after it became clear that classic advertising was no longer effective due to an increase in...
These best marketing books are not entered in any particular order. Scientific Advertising,Claude C. Hopkins Ideal For: Advertisers and marketers who want to get back to basics. If we’re going to start anywhere, it feels right that it’s with this book. ...
The Best Sales Books of All Time 1.The Ultimate Sales Machine — Chet Holmes What’s this sales book about? Holmes, in his book for management, marketing, and sales, offers proven strategies on how to tune up and soup up virtually every aspect of your business by spending just an hour ...