Once you’ve set up your website pages using the SEO practices above, keep a tab on how your website performs over time using SEO analytics tools like Google Analytics and Google Search Console. With these tools, you can track keyword rankings, traffic,click-through rates, and conversions. ...
However, optimizing landing pages can be time-consuming and complex — if you don’t have experience with SEO, you may not know where to start. That’s why many businesses partner with a landing page optimization consultant to help handle their website optimization needs. At Sure Oak, we sp...
On-page optimization, oron-page SEO, involves optimizing your web page content so that search engines recognize it as relevant for users’ search queries. In this section, we cover the most essential ways in which to conduct on-page optimization. Direct Keyword Matches The key way that search ...
Ultimately, optimizing images for the web can help your website in a number of ways. Below, we’ve listed some additional ways in which image optimization for the web can improve your website. Make pages load faster One of the top reasons for optimizing images is to make them load faster...
Thankfully, there are a handful of tried and tested best practices that will enhance your landing page’s success—and we’ll cover them below. What is the role of landing pages? A landing page is a standalone web page created specifically for a marketing or advertising campaign. It’s wh...
Engaging images, videos and diagrams on your landing pages can definitely improve user experience, and thus reduce bounce rate and increase time on site. And, besides optimizing user experience, you can use these elements for the benefit of your landing page optimization....
Before Optimizing Landing Pages, Identify Potential Problems Marketers I’ve worked with in the past have followed unhelpful landing page optimization strategies. They know something isn’t working, so they change everything. It’s like that old saying about throwing noodles against a wall to see ...
2. How To Measure Site Speed3. Best Practices To Boost Site Speed4. ConclusionImportance Of Site SpeedYour site loading speed is the first impression of your website to the users. Low site speed can annoy your users and increase your site’s bounce rates. However, a high-speed website ...
What are some tips for optimizing anchor text? Some best practices for anchor text SEO are: stay on topic, keep a consistent structure, incorporate variation, and test and track your anchor text. When possible, use keywords–but don’t overdo it. ...
LinkedIn Best practices for Company pages To optimize your Company Page for search,LinkedIn offers these suggestions: Insert keywords for SEO “Incorporate keywords and phrases that potential customers might use to search for your product or service. Include them in theAbouttab overview, clearly repres...