However, optimizing landing pages can be time-consuming and complex — if you don’t have experience with SEO, you may not know where to start. That’s why many businesses partner with a landing page optimization consultant to help handle their website optimization needs. At Sure Oak, we sp...
On-page optimization, oron-page SEO, involves optimizing your web page content so that search engines recognize it as relevant for users’ search queries. In this section, we cover the most essential ways in which to conduct on-page optimization. Direct Keyword Matches The key way that search ...
Work within the final dimensions of your target mobile device(s) from the beginning. Although SVG is scalable, working within the correct size will ensure that final graphics are optimized in quality and size for the target device(s).
Ultimately, optimizing images for the web can help your website in a number of ways. Below, we’ve listed some additional ways in which image optimization for the web can improve your website. Make pages load faster One of the top reasons for optimizing images is to make them load faster...
Engaging images, videos and diagrams on your landing pages can definitely improve user experience, and thus reduce bounce rate and increase time on site. And, besides optimizing user experience, you can use these elements for the benefit of your landing page optimization....
Before Optimizing Landing Pages, Identify Potential Problems Marketers I’ve worked with in the past have followed unhelpful landing page optimization strategies. They know something isn’t working, so they change everything. It’s like that old saying about throwing noodles against a...
We’ve explored some effective practices for optimizing a “no results” page, which is crucial for situations where it’s unavoidable, such as when a specific product is unavailable. However, what if we told you thatit’s possible to significantly reduce the number of searches that result in...
Join the Farm Equipment executive editor Kim Schmidt for our upcoming informational webinar featuring Dean Barke and Casey Mizenberger from Fastline Marketing Group as we explore how to keeping your website in good standing with Google and optimizing it for conversions, can drive traffic, generate ...
What are some tips for optimizing anchor text? Some best practices for anchor text SEO are: stay on topic, keep a consistent structure, incorporate variation, and test and track your anchor text. When possible, use keywords–but don’t overdo it. ...
On-page optimization(also known as on-page SEO) is the practice of optimizing your individual web pages for both search engines and the people who visit your page from a search engine results page (SERP). The term on-page optimization encapsulates any changes you make to the content on your...