Advertising outside of search typically means you’re going to have a harder time connecting to someone with strong buyer intent, even if you use the Google Display Network.Enter Google Discovery Ads—mobile-friendly ad units designed to make it easier for sellers to reach people who are in ...
Using AI in Google Ads has been proven to be successful but it’s important to maintain control of the algorithms. Below we put together the some best practices and tips to help effectively incorporate Google Ad campaigns. Create Captivating Visuals: Access to Stock Images This is a game chang...
Google Ads is a marketing and advertising staple for a wide range of online and brick-and-mortar businesses. But a lot of Google Ads advertising spend goes to waste due to poorly managed campaigns, suboptimal ads, and various other issues you can easily avoid. In this guide, we go over t...
Google is upgrading Performance Max campaigns with a series of new features and offering best practices specific to promoting holiday sales.
Google Shopping campaigns are a powerful way to get your products in front of motivated prospects. Learn tips and best practices to help you create, manage and optimize your Shopping campaigns in Google AdWords with this guide.
Google Ads vs. Microsoft (Bing) Ads: the $175,672 question PPC PPC Strategy Tips for a Strong Campaign There are a lot of elements and aspects you have to factor in to properly organize your effort and deliver the desired results. So, you can follow these six actionable and powerful tips...
When it comes to best practices, we recommend a few things with conversion events: Import your conversion data into Google Ads.It will recognize the conversion events you created and take those into account. This is helpful with smart bidding and optimizing your PPC campaigns. ...
Additional reading: How to Set Up a Google Ads Campaign: A Step-by-Step Guide Best practices for using Google Tag Manager Follow these eight best practices in implementing and managing your tags: Audit tags regularly Maintain clear naming for components Preview and test before publishing Use built...
Best practices for Google Play feature graphic After all these examples you probably have a good idea of the best practices we recommend to follow. But just in case, below is our summary. Think of all the possible placements As often with App Store Optimization and creatives, a good place ...
Check out Shopify’s guide to setting up a Google Ads account for more information. 2. Choose a campaign type Your campaign type determines how you structure and manage your product ads and where they appear in the SERP. Here are the most common types of Google Shopping campaigns: ...