No, not all marketers need content marketing platforms. All the tasks that can be carried out using a CMP can also be done with the right collection of tools and processes. That said, CMPs can be a huge benefit to today’s content marketers. Consumers have high expectations for digital con...
For many companies, influencer marketing is the equivalent of throwing money into a bottomless pit. There are many free influencer marketing platforms, but few are affordable for small businesses. With more affordable alternatives like this 25 listed, however, you can improve your ROI quickly with ...
Top affiliate marketing software platforms 2024 1. Upfluence Best for: eCommerce brands of all sizes Notable clients: Universal, AliExpress, Mercedes-Benz, Verizon, Marriott Location: Headquartered in New York City, USA Year founded: 2013 Upfluence is more than just an influencer marketing platform...
Automation is an incredibly powerful email marketing tool. In fact, other than email newsletters, automated emails are probably the single most important aspect of email marketing. By creating a series of automated emails, you can set up an entire email funnel that will run almost entirely by it...
Top social media marketing platforms 2025 1. Brandwatch Social Media Management Brandwatch, is a robust social media management platform designed to empower businesses with advanced tools for content creation, analytics, and consumer intelligence. Recognized as a Leader in IDC MarketScape 2024, Brandwatc...
Best forconnecting marketing platforms and automating workflows. LeadsBridge allows businesses to create an automated omnichannel marketing experience by integrating their marketing technology stack with Facebook, TikTok, Google, and LinkedIn Ads.
Marketing platforms– Email, social media, SEO essential? Physical retail needs– Standalone web store or unified commerce? With clear priorities around capabilities, technical talent and integration needs, objectively comparing solutions gets far easier… ...
The takeaway for brands from Facebook’s 2020 Super Bowl marketing campaign is that advertising in new places or on new platforms can help your business reach a wider audience. Best marketing campaign of 2019 Budweiser revisits its 50s, 60s, and 70s ads ...
Without further ado, here are 22 of 2022’s best marketing campaigns: 1. Barclays Moneyverse Matchmaking Rather than creating a video ad to sponsor a TV show, Barclays Bank UK produced a whole mini-dating show. The show, called “Moneyverse Matchmaking”, pairs couples who are compatible in...
Move over email. SMS marketing platforms are about to take center stage. With marketers desperate to find a new way to reach customers, many have turned to the most direct form of communication many of us have: texting. It may sound more personal — and in some cases, invasive — but it...