You can still make a chronological resume work in your favor by highlighting transferable skills from your past roles. Focus on positions where you demonstrated leadership, project management or strategic planning — skills crucial to a marketing manager’s role. For example, if you were a team l...
Tip: the first marketing manager resume example uses action words like spearheaded, enhanced, and collaborated. Need more? See our guide: "+80 Examples of Resume Action Words for Every Profession" What if you don't have marketing experience? Get some. You can build your own blog to show of...
Therestaurant industryis an incredibly complex one. Add marketing to the mix (which is complex, in and of itself), and that challenge is magnified. In the past decade alone, media has evolved to a point at which it would be nearly unrecognizable to the restaurant chains of 2007; and thus...
A great example of a close-ended survey is HubSpot’s annual State of Marketing. In the State of Marketing, HubSpot asks marketing professionals from around the world a series of multiple-choice questions to gather data on the state of the marketing industry and to identify trends. The surve...
Emma Jane’s portfolio is a great example of what you can do with a social portfolio like Behance. Behance works best with visual projects and is very easy to create, but with much less customization. As a young professional, Emma does a good job of highlighting a mix of real-world and...
Finally, Harvest is a great example of how to build a monthly newsletter. Many people want to know about their accounts — they just don’t want to be bored with esoteric details. Harvest gives its clients a perfect balance of easy-to-read statistics and deep knowledge about their accounts...
Take a specialist example, an IT services company. Their offering is complicated, KPIs are quite precise, and their sales cycle is long. By putting marketing automation into place, they can effectively customize content for every phase of their customers’ experience. A new lead might, for insta...
Let’s look at this example from Kyle Coleman, SVP of Marketing atClari: This cold email works because: It’s highly relevant andleads with the problem. It’s short and easy to read. People hate readinglong emails, so don’t send them. You can useLavender.aito improve clarity and writ...
2. Recognize — Video Marketing Example . (Live-action video created by the video marketing agency Yum Yum Videos.) If you want to give your video a unique feel, it can be a good idea to follow Recognize’s idea and mix live-action footage with animated elements to add dynamism to your...
In the example above, follow-up questions are asked based on what users answered to a previous question. Their responses can then be used to inform your content going forward. 20.Google Optimize Best for: A/B testing changes to your site’s pages. ...