How to choose the most important PPC KPIs to monitor There is not a definitive list of PPC metrics every business should track, as they depend on both yourindustry benchmarks and your specific marketing campaign goals. Effective campaign management requires careful consideration - if not chosen st...
LinkedIn has become an essential tool for sales professionals.LinkedIn’s Sales Navigatoris designed to give sales teams access to specific features that help them connect with potential customers. It’s packed with analytics and reporting capabilities that can help you track sales-specific KPIs, such...
Choosing simple, relevant content marketing metrics is the best way to track if your content campaigns are achieving your brand’s Key Performance Indicators (KPIs). Plus, when you start measuring performance early, it’s easier to spot what content resonates or flounders with your users. This ...
Complete Guide to Sales KPIs Organizations often track Key Performance Indicators (KPIs) for their sales department to gain insights and improve performance. By using a "sales KPI template," they can efficiently measure various aspects of their sales processes and understand how well the department ...
In fact, one Content Marketing Institute survey found that the majority of companiesuse these metrics to measure their success. But the fact that they’re popular metrics to track doesn’t mean that they’re the most effective. In fact, as the chart above shows, the most successful marketers...
If you’re unsure what your e-commerce agency should be tracking, read my piece on the 15 most essential e-commerce KPIs to track. FAQs What does an e-commerce agency do? An e-commerce agency uses tactics like PPC, social media, and content marketing to get your e-commerce business ...
Good for: tracking marketing KPIs I’m not sure ifGoogle Analyticsneeds an introduction at all. This platform is a high-tech toolkit for understanding your website. It’s free and essential for anyone looking to track their online traffic and see how well their marketing is working. With Goo...
Related Content: Top Marketing KPIs that Every B2B Company Needs to Track3) Best Influencer Collaboration Tool: KlearIf you want to be more hands on with the content your influencers create for you, I recommend giving some serious thought to using Klear:...
Because KPIs are so critical, it's essential to set the right KPIs for your business. The wrong KPI can disrupt even the strongest team. For example, say your marketing team is selecting a KPI for its growth goals. Ranking in search engine results is important for a blog, so the amount...
If you’re in a research-heavy industry and you’re looking for a high-growth content marketing company, Fractl is a good choice. Aside from being one of the best content marketing brands, they’re one of the few companies that have a division dedicated to client growth. ...