Not a company to rest on its effectiveness laurels, however, Direct Line could see an opportunity to overhaul its marketing to make it more about the brand and its ability to solve problems. And so despite the fact The Fixer was still working, it launched a new creative platform. ‘We’re...
If Marketing Week ever had an award for best social post of the year, Yorkshire Tea’s deft response to a spiteful anti-BLM tweet would doubtless have won the 2020 prize hands down. ‘Teagate’ as some called it (though not on here) has come to symbolise brands’ confidence and ability...
Here are the few steps that will help you create one of the best marketing campaigns: 1. Identify Your Audience The first and foremost step is to identify your audience. For instance, if you are planning to run a B2B facility, check the demographic and psychographic characteristics of the ...
Check out our favorite marketing campaigns of 2023 with takeaways on what made them successful and how you can replicate that success for your brand.
The year 2023 came and went, which means it’s time for a roundup of the year's best marketing campaigns. With this rotation around the sun, the world saw the rise of artificial intelligence and large language models as well as a global banking crisis and a Hollywood “double strike.” ...
Without further ado, here are 22 of 2022’s best marketing campaigns: 1. Barclays Moneyverse Matchmaking Rather than creating a video ad to sponsor a TV show, Barclays Bank UK produced a whole mini-dating show. The show, called “Moneyverse Matchmaking”, pairs couples who are compatible in...
Everyday countless marketing teams design and publish display campaigns using Bannerflow. And these four quarterly winners are the tip of the iceberg when it comes to the sheer volume of display ads! Last year our in-house team sifted through many different entries, from all sectors, and differ...
Although it’s good to know about successful marketing campaigns, knowing how other companies have failed is as valuable. Failory focuses on failures instead of successes, and it takes the form of podcasts and blogs with the aim of its subscribers learning from other people’s mistakes. ...
Social Media Marketing Automation Social media marketing can be incredibly powerful, but it can also take up a lot of time. You need automated systems in place to ensure you make the most of these opportunities and track what marketing campaigns are most effective. 16. Manychat Manychat lets yo...
Learn from eight of the best social media campaigns and build lasting relationships with your audience.