“Nah. People deserve better.” At the time, other quick-service restaurants were using frozen beef and mass-producing food. Not Dave. His approach of serving fresh, made-to-order hamburgers changed the game. And his can’t-stop-won’t-stop commitment to making customers happy drives every...
Back in 1969, he looked around at all other hamburger joints and was like, “Nah. People deserve better.” At the time, other quick-service restaurants were using frozen beef and mass-producing food. Not Dave. His approach of serving fresh, made-to-order hamburgers changed the game. And ...