For example, a company that sells a famous brand of coffee might use reinforcement advertising to remind customers of their previous positive experiences with the coffee and reinforce their loyalty to the brand. Reinforcement advertising is typically used in the life cycle of the product or service ...
For a short period of time, Starbucks donated $1 every time someone checked into one of its coffeehouses in the US and Canada. Starbucks set a limit of $250,000 on its donation during this campaign. Before that, they’ve donated $10m to the RED charity’s fight against AIDS. Marketing...
Here is an example of agiveaway ad from Starbucks, which offered a price of R500 (African rand, equivalent to $25 USD) to people for following and commenting on the Starbucks Facebook page to celebrate International Coffee Day: To create robust and optimized giveaway Facebook campaigns for h...
12. Starbucks – Home Coffee .The Starbucks At Home Coffee series is another great example of how to advertise a product. Each “episode” focuses on a different person with different coffee preferences, but together, they present all the varieties of Starbucks coffee available for home brewing...
From in-depth analysis of current events to actionable tips for improving your campaigns, these newsletters offer something for everyone. So sit back, grab a cup of coffee, and get ready to learn from some of the best minds in the business. ...
This marketing campaign made perfect sense for Dunkin’ as Ben Affleck has been a long-time fan of the coffee company. The actor is constantly photographed with a Dunkin’ drink in his hand. Their marketing team was clever in the sense the ad was playing up the celebrity’s self-deprecating...
The ad features a desk cluttered with papers and old coffee cups covered in green mould. A bored-looking man sits at the desk staring blankly at a computer screen, with the tagline “Don’t let your career stagnate.” The tongue-in-cheek visual of the messy, disorganised desk embellished ...
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A coffee shop could offer free coffee vouchers to a plumbing company’s customers. A marketing company could partner with an accounting firm to recommend each other’s services during new client onboarding. Areal estate agent appthat features vendors for photography, staging, or cleaning companies...