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Your inbox is a sacred space, and every B2B campaign should respect it. If done right, your email copy can lead to discussing products and industry trends with partners. If done wrong, you’ll get blocked, simply because nobody in B2B is reading email for pleasure … most of the time. ...
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Email marketing Data analytics B2B customers useten or more channelsto interact with suppliers, so it’s important that you personalize every step of the way—and Adobe’s Marketo Engage makes that easier to achieve. The more visible you are to a customer on the platforms they use, the more...
The exact number differs depending on which study you read, but it’s safe to say that for each dollar invested in email marketing, you’ll generate a return of $36. That makes email marketing a highly valuable B2B marketing tool.
Use B2B Marketing automation to improve campaigns efficiency. Here are the best B2B marketing automation platforms for your business.
Email marketing retargeting is one of the best ways to get shoppers to return to abandoned shopping carts. Marketing automation tools make it easy to send cart abandonment emails. This software gets triggered when a customer abandons their shopping cart. It automatically sends follow-up emails to ...
Many B2B digital marketplaces offer valuable data and analytics to help sellers understand market trends, competitor activity, and customer behavior. These insights can inform sales and marketing strategies, optimize product offerings, and improve overall business performance. ...
Many email marketing services offer analytics on your email open rates, click-through rates, bounce rates, audience geolocation, conversion tracking, customer behavior trends and more. Some integrate with Google Analytics, while some provide their own analytics that present the information in easy-to-...