“They’re G-r-r-r-eat!” Back in the 1950s, Tony the Tiger growled his way into American consciousness with this memorable slogan for Frosted Flakes. Tony’s catchphrase has become one of the longest running and most recognized slogans in TV advertising history. According to AdAge.com,...
Chris Pratt’s Mustache Earns Him the Role of a Lifetime in Pringles’ Super Bowl Spot ByStephen LepitakFebruary 5, 2024 The 30-second spot by Grey New York will run during the first quarter of the Big Game. Specsavers Ad Shows What Can Go Wrong Without Glasses in an Airport ...
I just spent an excessive amount of time doingresearchfor this column. Why? Because I started down the rabbit hole of looking at some ofthe bestSuper Bowl adsof all timeand was reminded of the incredible,time-suckingpower ofexceptional advertising(go ahead and click on the links in this sen...
Airbnb has upended the accommodation market largely thanks to their digital advertising strategy. While the brand has often leveraged a user-generated content (UGC) strategy featuring images, how-to posts, tourist guides, and more, one great example truly stands out. In early 2021, the brand ...
As demonstrated by the best billboard advertising examples, sometimes simple graphics and clever copy are all you need to make a bold statement. For even more creative inspiration check out the best adverts of all time, but if you're looking for print ads specifically, read on to see our ...
20% lower cost per video view for ads with the polling sticker versus ads without and 20% of people who watched the ad voted in the poll. This example proves that knowing your target audience well helps to create quality ads that people will love, and therefore reduce your advertising costs...
The most exquisite line in the history of movie advertising got it just right. Stanley Kubrick directed what is still the ultimate trip — the only sci-fi spectacle that feels, at every moment, like it’s taking you to another world. From the awesome glory of the “Also sprach Zarathustra...
the fictional advertising agency, Sterling Cooper. Mad Men received praise for its authenticity in showcasing the cultural and social landscape of the United States during the 60s and 70s. It was nominated for 43 Primetime Emmys and won the best drama series for each of its first four seasons...
Advertising 17. Uncle Vanya by Anton Chekhov Why Vanya and not The Seagull or Cherry Orchard or Three Sisters, you may ask? Ultimately, for me, this one comes down to scope. All of Chekhov's meticulously observed plays find both the comedy and tragedy in ordinary lives. What sets this on...
Go to report I think of Statista as Google for researchers. Statista provides you with the information you search for right away. Dr. Horst Stipp EVP, Research & Innovation, Advertising Research Foundation Statistics on " Digital music industry in China " ...