That value may be tangible, such as high resale value for a TAG Heuer watch or top-name handbag, or intangible, such as the prestige of owning a Rolex or a Louis Vuitton. Companies that persuade buyers to make this trade-off rely on a marketing strategy known as price-to-value, sometim...
or intangible, such as the prestige of owning a Rolex or a Louis Vuitton. Companies that persuade buyers to make this trade-off rely on a marketing strategy known as price-to-value, sometimes called value-based pricing or premium pricing. ...
That value may be tangible, such as high resale value for a TAG Heuer watch or top-name handbag, or intangible, such as the prestige of owning a Rolex or a Louis Vuitton. Companies that persuade buyers to make this trade-off rely on a marketing strategy known as price-to-value, sometim...
That value may be tangible, such as high resale value for a TAG Heuer watch or top-name handbag, or intangible, such as the prestige of owning a Rolex or a Louis Vuitton. Companies that persuade buyers to make this trade-off rely on a marketing strategy known as price-to-value, sometim...