As a life-sharing platform, social media has become one of the crucial channels to promote consumption, and shopping behaviour on the platform significantly impacts consumption decisions. The impact of impulse purchases on customers in the context of social media is examined in this article using ...
Social commerce trends to create seamless e-commerce experiences directly in social channels your customers love One of the things that has always fascinated me about social media is the way it continues to adapt and evolve to changing consumer trends. Over the last 20 years we’ve seen a prog...
Identity cues appear ubiquitously alongside content in social media today. Some also suggest universal identification, with names and other cues, as a useful deterrent to harmful behaviours online. Unfortunately, we know little about the effects of identity cues on opinions and online behaviours. Here...
Information seeking through social media: Impact of user characteristics on social media use The study investigated how college students, including both undergraduate and graduate students, use different social media platforms for the purpose of in... KS Kim,SCJS And,Y He - 《Proceedings of the Am...
& Sui, D. Can social media clear the air? A case study of the air pollution problem in Chinese cities. Prof. Geogr. 67, 351–363 (2015). Article Google Scholar Economy, E. C. China’s environmental future: the power of the people. McKinsey Quarterly https://www.mckinsey.com/...
The purpose of this paper is to investigate the information-seeking behaviour of international students in terms of their information needs and to highlight the role of social media. In this paper, a systematic literature survey was conducted in order to investigate information-seeking trend...
In social network communities, user behavior that involves making recommendations is largely voluntary and stems from the individual user (Pai & Tsai,2016; Yang,2013). In this instance, spreading supportive information among users who are not working for commercial social media platforms constitutes th...
The telecom industry is highly competitive, necessitating technologybased strategies to engage and sway people in favor of the brand. This study aims to examine how social media affects consumers' purchase decisions. The results could aid firms in better comprehending the potential uses of social medi...
There is ample evidence that young people are using social media in grooming and bullying to abuse and exploit others sexually with enough frequency to make those behaviours important concerns for both society and care providers. This article provides a critical overview of the conceptual and theoreti...
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