Learn more MILLER LITE GRILLING RECIPES Miller Lite has partnered with Grill Masters from all over the country to highlight some of their favorite recipes to go alongside their favorite great tasting light beer. LEARN MORE
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Miller Lite may not have a TV ad during the big game this year, but it won’t be sitting still, either. In fact, instead of running one ad, it’s going to run 1,000. And it wants Miller Lite fans to be the ads themselves. Instead of showing up on a TV screen, 1,000 eligibl...
The Miller Lite ad has been pilloried by the likes of radio host Clay Travis, who tweeted: “Miller Lite saw the Bud Light disaster and decided they needed their own woke beer ad.” Graham Allen, host of the Dear America podcast, added: “Did NOBO...
The Miller Lite ad has been pilloried by the likes of radio host Clay Travis, who tweeted: “Miller Lite saw the Bud Light disaster and decided they needed their own woke beer ad.” Graham Allen, host of the Dear America podcast, added: “Did...
There’s nothing beer brands will stop at to win consumers’ attention and affection during the Super Bowl commercial breaks. And this year, Miller Lite is roasting a competitor by hosting a giveaway for free beer whenever Michelob Ultra’s ad plays during the big game....
Miller Lite faced fresh criticism Tuesday after a "woke" advertisement resurfaced in the wake of the Bud Light controversy. "Outnumbered" panelists questioned the beer industry’s motive for pushing progressive ads, which have not yet proved to be profitable. The Miller Lite ...
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“While brands like Bud Light were boycotted by some consumers, they shifted their dollars to other competitive brands in the category like Coors Light and Miller Lite,” Toenies and Piotrowski say. S&D Insights’ Sudano also notes that its short-term impact on the overall beer category l...