The biggest limitation of any BCG matrix, including the BCG matrix of Apple, is that it is too simplistic. It only considers two dimensions to conclude. However, there are many other factors as well. For example, the position and competitiveness of products also vary with brand equity, financ...
BCG矩阵(也称为Growth-Share Matrix)是一种组合规划模型,用于根据业务组合中的产品的增长情况和相对市场份额进行分析。BCG 矩阵由波士顿咨询集团创建,也称为波士顿或增长份额矩阵,它是一种规划工具,它使用公司产品和服务的图形表示来帮助公司决定应该保留、出售或投资更多的东西. 该矩阵自 1968 年以来一直用于帮助公司深...
Figure 1: BCG Matrix BCG Matrix Example: Samsung’s Product Portfolio Samsung is a conglomerate consisting of multiple strategic business units (SBUs) with a diverse set of products. Samsung sells phones, cameras, TVs, microwaves, refrigerators, laundry machines, and even chemicals and insurances....
The Boston Matrix, BCG Matrix or Growth-share Matrix is a chart that was developed by the Boston Consulting Group in 1970 to help businesses analyze their product lines. The chart was created by American management expert Bruce D. Henderson. BCG Matrix consists of a scatter graph to rank prod...
Bruce Henderson founded BCG and created the concept of the growth matrix in 1970.2 Example of a BCG Growth Share Matrix We can apply the growth matrix to many companies in the real world. Apple (AAPL) is a great candidate. Let’s take a look at the products Apple has on the market acc...
The BCG matrix attempted to answer this question by looking at the fruits of the organizational tree - at its products and the markets to which they are directed. The MCC decision matrix: a tool for applying strategic logic to everyday activity The BCG matrix forces businesses to evaluate inve...
Because BCG as a planning method of enterprise product portfolio, while effective in resource allocation to reasonable products structure. So the authors stated that BGC matrix study of this article is useful, so that will be applied to his recommendations for the future development of the Apple ...
Discover the key components and practical applications of the BCG Growth Share Matrix. Learn how to apply the framework to transform your business strategy.
BCG Matrix Examples:Apple Inc. Stars: iPhone (High market growth rate, high market share) Cash Cows: iPad (Low market growth rate, high market share) Question Marks: Apple Watch (High market growth rate, low market share) Dogs: iPod (Low market growth rate, low market share) Coca-Cola...
BCG Matrix Examples:Cash Cows: Microsoft Windows: Despite the rise of other operating systems, Windows still holds a significant market share and brings in steady revenue. Coca-Cola: Established market presence and steady sales make it a cash cow. Dogs (or Pets): Blackberry: Once a leader...