BCG也被笑称为Brainy Consulting Group, 偏向于冷静分析(brainy or nerd is the common say), 历史上有名的founding partners/senior partners很多是Ph.D学术/智囊背景(后来也主要招MBA),最初和目前最有名的框架(framework)是Henderson创立的BCG Matrix (commonly known as 2 by 2 matrix, or the matrix with ...
The BCG matrix is a matrix designed by the Boston Consulting group back in 1970’s. It is a Matrix which helps in decision making and investments. It divides a market on the basis of its relative growth rate and market share and comes up with 4 Quadrants – Cash cow, Stars, Question m...