Bruce Henderson founded BCG and created the concept of the growth matrix in 1970.2 Example of a BCG Growth Share Matrix We can apply the growth matrix to many companies in the real world. Apple (AAPL) is a great candidate. Let’s take a look at the products Apple has on the market acc...
Other ecosystems follow a zigzag strategy to bring on both sides of the market at once. For example, Alibaba worked hard on getting Chinese suppliers and foreign buyers on board simultaneously when it first launched. YouTube also pushed participation by both sides simultaneously and alternated betwee...