Bcg Matrix A STUDY OF THE CONSTRUCTION OF BCG MATRIX FOR NESTLE INDIA Tarun Jain1 TABLE OF CONTENTS Executive Summary Objectives Research Methodology Introduction Studying the construction of BCG matrix for Nestle Conclusion Suggestions Limitations Bibliography Annexure – I (The BCG Matrix explained) ...
Once all the measures are calculated, they can be put onto the matrix. This can be done by drawing a circle for each brand within a unit, or all the brands in a company. The size of each circle should correspond to business revenue generated by the brand. EXAMPLES Nestle According to ...
BCG MatrixNestle IndiaRiding on the growth of its power brands, Nestle has extended its dominance in food business in India as well. However, a number of its brands require a repositdoi:10.2139/ssrn.1120857Jain, TarunSocial Science Electronic Publishing...