The biggest limitation of any BCG matrix, including the BCG matrix of Apple, is that it is too simplistic. It only considers two dimensions to conclude. However, there are many other factors as well. For example, the position and competitiveness of products also vary with brand equity, financ...
BCG矩阵(也称为Growth-Share Matrix)是一种组合规划模型,用于根据业务组合中的产品的增长情况和相对市场份额进行分析。BCG 矩阵由波士顿咨询集团创建,也称为波士顿或增长份额矩阵,它是一种规划工具,它使用公司产品和服务的图形表示来帮助公司决定应该保留、出售或投资更多的东西. 该矩阵自 1968 年以来一直用于帮助公司深...
The Boston Matrix, BCG Matrix or Growth-share Matrix is a chart that was developed by the Boston Consulting Group in 1970 to help businesses analyze their product lines. The chart was created by American management expert Bruce D. Henderson. BCG Matrix consists of a scatter graph to rank prod...
With that in mind have a look at an example of what the BCG matrix would look like for an organization like Apple. Stars would betheir iPhone. It has a good market share and drives profits for Apple. Cash Cows wouldbe their App store and iTunes. They both require little investment and...
Define BCG. BCG synonyms, BCG pronunciation, BCG translation, English dictionary definition of BCG. abbreviation for trademark bacille Calmette-Guérin Collins English Dictionary – Complete and Unabridged, 12th Edition 2014 © HarperCollins Publishers
The BCG Matrix Template, also known as the Boston Consulting Group BCG Growth Share Matrix Template, the BCG Model, BCG Chart or the Boston Consulting Group Diagram, is available for MS-Excel and MS-Word. The BCG matrix is widely used to perform business portfolio analysis as one of the st...
Analysts use the BCG Growth Share Matrix in order to analyze how well or poorly a company or corporation is using its resources for itself, its subsidiaries, and/or its products. It was developed in 1970 by the Boston Consulting Group. Farlex Financial Dictionary. © 2012 Farlex, Inc. All...
We suggest a simple matrix to analyze the scalability position of your ecosystem. (See Exhibit 3.) Airbnb is an example of an ecosystem with both substantial demand-side economies of scale (indirect network effects) as well as supply-side economies of scale (from spreading the high fixed-cost...
Because BCG as a planning method of enterprise product portfolio, while effective in resource allocation to reasonable products structure. So the authors stated that BGC matrix study of this article is useful, so that will be applied to his recommendations for the future development of the Apple ...
We can apply the growth matrix to many companies in the real world. Apple (AAPL) is a great candidate. Let’s take a look at the products Apple has on the market according to the matrix categories: Star: iPhone Cash cow: Macbook Question mark: Apple TV Dog: iPad The company earned $...