BCG矩阵(也称为Growth-Share Matrix)是一种组合规划模型,用于根据业务组合中的产品的增长情况和相对市场份额进行分析。BCG 矩阵由波士顿咨询集团创建,也称为波士顿或增长份额矩阵,它是一种规划工具,它使用公司产品和服务的图形表示来帮助公司决定应该保留、出售或投资更多的东西. 该矩阵自 1968 年以来一直用于帮助公司深...
那么,宝洁,联合利华等公司所处的商业环境也是类似,他们中很多也是不断的通过收购并购,同时通过优化生产运营链路,获取本土渠道,降本提效形成可持续的竞争优势。 在这么一个相对稳定的商业环境下,Strategy Pallet建议企业使用Experience Curve,BCG Matrix,Potter’s Five等框架,通过非常传统的三步走:分析---> 计划--->...
波斯顿矩阵-BCGMATRIX-常用思维工具 职力行走· 2021-9-12 3850 20:50 BCG矩阵详解 初生商学院-NBS· 2023-11-21 12530 07:06 工商管理-战略管理-波士顿矩阵-BCGMartix 笨重小飞象Applejuan· 2022-11-10 1660 07:49 EP7 -BCG矩阵9-12 新花花世界· 2023-6-29 ...
差异: 起源与创造者:BCG Matrix 由波士顿咨询集团提供,而 GE McKinsey 由麦肯锡公司为 GE 提供。 评估因素: 卡介苗:潜力发展和市场份额。 GE麦肯锡:行业吸引力和业务部门竞争实力。 应用升级包: BCG:产品组合分析. GE 麦肯锡:业务部门组合分析. 类别和推荐: BCG:四类(明星、摇钱树、问号、狗)。 GE麦肯锡:三种...
Because BCG as a planning method of enterprise product portfolio, while effective in resource allocation to reasonable products structure. So the authors stated that BGC matrix study of this article is useful, so that will be applied to his recommendations for the future development of the Apple ...
The Boston Matrix, BCG Matrix or Growth-share Matrix is a chart that was developed by the Boston Consulting Group in 1970. The BCG matrix model has long been used by companies to analyze their products and manage resources to identify which products to i
Both matrices help organizations assess how to build their product portfolio. The BCG Matrix focuses on creating a success sequence, where new products can be turned into stars (high growth and high market shares products) and cash cows in the longer ter
However, newer products or services, like Apple Watch or Apple Music, may be seen as “question marks” due to their evolving market presence. Benefits and Limitations of the BCG Matrix Companies have widely used the BCG matrix for decades, but it has both benefits and limitations. ...
Therefore, authors believe that BGC matrix of this study is very useful, so will he use to take on Apple's chapter on the future development, 匿名 2013-05-23 12:23:18 As a result a planning BCG enterprise product portfolio, the method can, at the same time an effective allocation ...
Bcg Matrix Apple your assignment and write your name‚ roll number and subject at the top of each page. (Detailed instructions/guidelines will be uploaded on portal) Note: Attempt any one question. ASSIGNMENT Questions 1 With the help of BCG Matrix (Boston Consultancy Group Matrix) of class...