Even countless adults feel a deep connection to the brand, as evidenced by the phenomenal success ofthe Barbie movie. The Barbie logo is now embedded in both the history and future of popular culture. However, like many brand marks, it has experienced a significant transformation over the ...
As it turns out, not only did theBarbie movieoutperform expectations with a box office opening of $155M (the biggest film debut of the year), it also reignited consumer interest in Barbie. The film’s impact has been significantly felt in the toy aisle (or, more accurately, the virtual ...