In 2023, Mattel's Barbie brand generated gross sales amounting to about 1.54 billion U.S. dollars, a drop compared to the 1.49 billion U.S. dollars of the previous year. The brand's gross sales peaked in 2021. Come on, Barbie Since the launch of Mattel’s Barbie fashion doll in 195...
When Mattel first announced they were venturing into the realm of film and producing a Barbie movie, it sparked intrigue, excitement, and just a hint of skepticism. Could a classic toy, first launched in 1959, make a successful transition to the silver screen in 2023? As it turns out, not...