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Marketing Academy of Interactive & Visual Arts (AIVA) The Communicator Awards Corporate Communications | Employee & Internal Communications - Employee Engagement Program (Excellence) Corporate Communications | Employee & Internal Communications - App or Website (Excellence) Marketing Interactive PR Awards ...
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C Das Relationship Marketing – Das „Outside-In Konzept“ 1. Die Grundlagen des Relationship Marketing 1.1. Abgrenzung des Relationship Marketing 1.2. Der Kundenbedarfslebenszyklus 1.3. Der Kundenbeziehungslebenszyklus 2. Die Erfolgskette des Relationship Marketing 2.1. Kundenzufriedenheit 2.2. Kun...
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