The bandwagon effect itself is a neutral phenomenon. Whether following the behavior of others is positive or negative depends on the behavior being followed. For example, if everyone you know is saving for retirement and discusses it frequently, you may be more likely to save for retirement becau...
In the bandwagon effect, the consumerdemandfor a commodity is not due to the need. Rather, the demand arises because the consumer is influenced by the taste and preference of the social class which he comes from. That is, such commodities are in fashion. Hence, the consumer’s desire to ...
In a more operational fashion, a bandwagon effect is usually identified by an s-shaped curve (e.g., Rosenkopf and Abrahamson1999) that defines a non-linear diffusion process within the organization. There are several ways of operationalizing the idealized bandwagon curve and we refer to a funct...
The Bandwagon Effect, however, describes the consumer as one that seeks a perceived social value, and thus values consumer behavior more highly than price [25,26]. Previous studies on bandwagon consumption mainly focused on brand characteristics such as popularity, quality, and the differences ...