Patrick T.Vargas,SukkiYoon, inEncyclopedia of Applied Psychology, 2004 Glossary advertising A paid, mass-mediated attempt to inform and/or persuade. AIDA model The acronym for Awareness, Interest, Desire, Action—a description of the stages by which advertising may have the desired effect on consu...
When it comes to health, we often think of balance in terms of individuals, whether it be balancing humours, a balanced diet, work-life balance or being mentally balanced. But the concept of balance can also be a useful way of understanding how different societies have approached public ...
They were “not sophisticated about mental health problems”, but rather were “savvy” because of their “struggle to survive”; as such, they were best placed to play the role of “good friend”, “good neighbour”, “model”, “potential counsellor” and “sustainer of hope” (Hallowitz...