In addition, franchise relations, always troublesome in the domestic business, ran smoothly in KFC's international markets. To continue capitalizing on their success abroad, KFC undertook an aggressive construction plan that called for an average of one non-U.S. unit to be built per day, with ...
While KFC's international division saw significant growth during the 1990s, domestic sales were sluggish due to intense competition and failed product launches. To top it off, relations between its parent company and franchisees had deteriorated, and PepsiCo was not seeing the return on assets that...
During this period, the concept of franchising was catching on, first with car dealerships and then throughout the restaurant industry. Bell quickly seized on the idea. In 1964, Kermit Becky, a former Los Angeles policeman, purchased the first Taco Bell franchise in the South Bay area of Los...
KFC restaurants, and, in 1986, signaled its intent to turn its Budgetel motel concept into a national enterprise by introducing a franchising program in which franchisees would pay an initial franchise fee and yearly marketing fees plus reservation system fees and royalties based on room revenues....