The brand is currently rolling its new drink marketing campaign in the UK retail market. As part of the promotion, the brand is offering free GWP to its customers. Shoppers are entitled to get a free custom ice ball mould for every purchase of Bacardi Ocho Rum (700 ml). How cool is t...
Launched in April 2013, Bacardi Pineapple is an amalgamation of pineapple rum with coconut rum. Add 1 part with 3 parts pineapple juice for a Pineapple Fused Cocktail.
In so doing it has carved a reputation for itself so enormous that one hardly needs to say rum after its name, it is so synonymous and clearly identified with that one single drink. And yet Bacardi as a whole has a curiously ambivalent relationship with the rum population of today, and ...