Bacardi’s ready-to-drink cocktails launched in May, and the line features three pre-mixed rum cocktails including flavors like lime & soda, limon & lemonade and rum punch and spanning from seltzer-like to flavorful varieties. Photo Credit: BACARDI RUM Demand and total sales have more than ...
Discerning attitudes are emerging among new alcohol connoisseurs, who are seeking out high-quality drink experiences – driving another wave of premiumization across spirit categories, including in the canned format of premium prepared cocktails. With 50% of bartenders globally reporting that their...
Centred around ready-to-drink (RTD) lineReal Rum Canned Cocktails, plus Bacardí Coconut and Bacardí Superior cocktails, the campaign has been filmed as two spots titled Beach Day and Block Party. “Bacardí is all about doing what moves you, and there is no better time to adopt that minds...
Bacardi Limited, the largest privately held spirits company in the world, produces and markets internationally recognized spirits and wines. The Bacardi Limited brand portfolio comprises more than 200 brands and labels, including BACARDÍ® rum, GREY GOOSE® vodka, PATRÓN® tequila, DEW...