Forrester empowers B2C marketing executives and teams to tackle key challenges and generate demonstrable business results. Explore our B2C marketing solutions.
In 2025, marketing spending in the United States will surpass 800 billion U.S. dollars, according to the source's projections. Out of that total, 690 billion dollars will come from business-to-consumer (B2C) companies, while business-to-business (B2B) firms will account for the remaining 11...
Reach, capture, and retain customers with a powerful B2C marketing solution that optimizes campaign management, personalization, testing, and loyalty marketing—all on top of a powerful customer data platform.
As SME businesses in Singapore adapt to these B2C e-commerce trends, the necessity for a dependable international shipping and logistics partner becomes more apparent.DHL Express Singaporestands as a key ally in this landscape, providing robust global logistics solutions thatstreamline ...
This guide provides SMEs with a comprehensive overview of how to sell globally. It covers topics such as market research, pricing, marketing, and logistics.
Operators face stagnating development of the MBB user base and consumer business revenue. Huawei's personal mobile business solutions accelerate the upgrade of MBB services and promote traffic and value monetization, increasing revenue and investment efficiency. ...
4. Growth of Digital Payment Solutions: This is one of the key drivers of B2C e-commerce markets’ development. A wide range of secure transactions can now be facilitated using digital wallets, mobile payments, and BNPL services. These payment solutions contribute to better checkouts, fewer aba...
Brands & retailerswill get to know their customers,they will increase customer engagement and reward their loyalty, as well as offer the best possible customer service. All these actions will lead to an elevated andimproved Customer Experiencefor the end customer. ...
In fractions of seconds, a consumer searching online is assaulted with several possibilities. To compete, you must create a terrific user-friendly design choice for B2C eCommerce website or mobile app. A user-friendly design boosts the likelihood of accelerating B2C purchases. ...
B2C marketers have a unique opportunity to optimize email marketing strategies for mobile users. Read on for more insight.