写在最后 《B2B Content Marketing: 2017 Benchmarks, Budgets, and Trends—North America》报告中指出:相比于传统营销,内容营销的成本更低,能节省62%的费用,并且能带来3倍以上的效果。 常规的内容推广策略,加上以创造力和传播内容为内容营销核心的新理念,能够帮助你在内容营销领域获得成功。 方法论方面,我们首推...
According to the 2024B2B Content Marketing: Benchmarks, Budgets, and Trendsreport from CMI and MarketingProfs, LinkedIn continues to see growing traction as an organic social media platform for B2B marketers, with 96% saying they’ve increased or sustained their usage in the past 12 m...
除了内容营销的重要性以外，《B2B Content Marketing：2017 Benchmarks，Budgets，and Trends—North America》报告中指出：相比于传统营销，内容营销的成本更低，能节省 62% 的费用，并且能带来 3 倍以上的效果！一、国内待崛起的 B2B 内容营销 受限于整个 B2B 行业的发展，国内的 B2B 内容营销整体还处于探索阶段（...
B2B vs. B2C marketing: What’s the difference? How to create a B2B marketing plan B2B digital marketing tactics B2B marketing best practices B2B marketing trends B2B marketing examples B2B marketing FAQ Start your online business today. For free.Start free trial Marketing is an essential function...
《B2B Content Marketing: 2017 Benchmarks, Budgets, and Trends—North America》报告中指出:相比于传统营销,内容营销的成本更低,能节省62%的费用,并且能带来3倍以上的效果。 常规的内容推广策略,加上以创造力和传播内容为内容营销核心的新理念,能够帮助你在内容营销领域获得成功。
Navigating the landscape of B2B requires a deep understanding of the trends, stats and research shaping the industry. I’ve compiled research from LinkedIn’s latest research reports, Bain, McKinsey, eMarketer, Content Marketing Institute, Foundation Marketing and more. The resource below is an exte...
（Source：B2B Content Marketing：2017 Benchmarks, Budgets, and Trends—North America）社交媒体能提高品牌知名度和参与度，搜索广告则帮助品牌提高流量、培养潜在顾客，进而提高销量。Forrester2016年5月发布的《why search＋social＝success for brand》报告中指出，71%的用户会用在搜索引擎上搜索，64%用户会在社交...
3. B2B SEO Trends to Watch Out for in 2021 4. 15 B2B Technology Marketing Trends To Watch In 2021 贰 产业现况 三大关键元素,改变既有2B 营销模式。影响 疫情· 外部风险── 零接触经济, 启动B2B企业的数字转型 观察点A:零接触, 网路搜寻厂商行为更深 ...
（Source：B2B Content Marketing：2017 Benchmarks, Budgets, and Trends—North America）CMI发现，在北美 98%的 B2B公司，都开始有专业的B2B内容团队来为整个企业服务；24%的企业，内容营销团队与整个企业的品牌或产品合作；甚至还有5%的公司，每个品牌或产品均有独立的内容团队。当然还有13%的企业，不仅集团层面，...
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