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I just finished reading CMI’s latest report, “Technology Content Marketing Benchmarks, Budgets, and Trends: Insights for 2023,” and wanted to summarize some key findings that stood out as particularly noteworthy. As an avid reader and long-time follower of CMI’s annual reports, I find th...
Viability Before Increasing SpendQuestionable Attribution & Tracking DataUnsure Which Martech Tools to PrioritizeDisparate Performance Data OverloadStruggling to Rank for Non-Branded TermsLittle or No Content for PPC PromotionsBenchmarks & Competitive Data from Other StartupsInbound Leads, Stuck in the ...
The B2B Marketing Benchmarkexplores the global state of the B2B marketing discipline - with a lens toward equipping our profession with a data-backed roadmap for success. The B2B Leaderboard Benchmarking Today's B2Brilliant Brands The B2B Leaderboard celebrates what effective B2B brand-building look...
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The author, Jill Quick, is a highly respected and experienced marketer and marketing trainer PLUS: with our FREE membership, you'll also get access to these bonus resources; 15+ free guides and templates to get you started Benchmark your current capability across 10 other essential areas of ...
According to 980 of you, the answer is likely “no,” given how much more you say you want in the Content Marketing Institute’s annual B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2025, conducted withMarketingProfsand sponsored byThe MX Group. ...
Account-Based Marketing vs Demand Generation: Distinct but Better Together Demand Gen: Casting a... Read More + B2B Lead Scoring Best Practices: Identify Most Sales-Ready Leads Imagine this: Your sales pipeline is overflowing... Read More + Account-Based Marketing Benchmarks: Measure and...
SEO is the art (I use that term deliberately) of arranging the content on your website in such a way as to get it listed as high as possible on the search engines. . This not only generates more visits to your website but also helps youbenchmark your SEO performance. ...