Purpose: This entrepreneurial case study was written to examine Azza Fahmy Jewelry's (AFJ) internationalization strategies for competing in developed countries and against global fashion companies with global brands. This case describes AFJ's progress toward international growth from a small struggling ...
Natural or Lab-grown diamonds? The choice is yours Find out more In the spotlight Lalaounis Azza Fahmy Jewellery Stenzhorn Shop by category Jewellery for her Watches for her Bridal Vintage Go to shop Our wish list Blessing Floral ring by Azza Fahmy ...
Azza Fahmy has become a legend in the world of artisanal jewelry from the Middle East. Her designs, now some of the most sought after in the Arab world and internationally, have long championed the history and culture of Egypt and the greater region with
Azza Fahmy Jewelry (AFJ) is one of the first luxury brands that was born in Egypt. The company gained recognition in the global haute couture market with itstrademark jewelry. It now boasts high-profile clientele including the Saudi royal family, the Jordanian royal family, and pop culture ...