Brand awareness is a long game. Don’t neglect your long-term strategy for quick wins and short-term results. Aim for sustainability over fleeting recognition. Not Measuring Campaign Performance Crafting a great campaign is one thing but don’t forget to measure its performance! Keep track of y...
Proposal and Statement of Qualifications6. Costs of RFP Preparation7. Withdrawal of Proposals and Statement of Qualifications8. General Terms and Conditions9. Key Personnel10. Office Location/Travel11. Contract Type, Overhead Rate and Fees12. Scope of Work13. Negotiations and Award14. Preparation ...
Says Brian Cairns ofProStrategix Consulting, “One of my favorite examples of a unique campaign is Dollar Shave Club (DSC). They are an excellent example of the 4 things that I rated highest for building brand awareness earlier in the survey. First, they had a very unique brand messaging w...
Myers MF, Whitworth W, Armstrong L, Kassim S, Chang MH, Jorgensen C, Faucett WA, Litch JA, Bernhardt B: Genetic testing for susceptibility to breast and ovarian cancer: evaluating the impact of a direct-to-consumer marketing campaign on physicians' knowledge and practices. Genet Med. 2006,...
Nevertheless, cultural approaches to dog ownership and the multi factorial challenges associated with dog licensing and vaccination mean that any elimination campaign will require long-term investment7. The number of animal bites is often high in regions where rabies is endemic, and every bite ...
The illegal nature of human trafficking makes it difficult to provide accurate statistics concerning the number of persons who have fallen victim to this crime against humanity. The United Nations estimates that nearly 2.5 million persons are currently b