Keywords:Wordaversion;lexicalassociation;affective language;taboo Introduction Manypeoplereportthattheyfindwordslike“moist,”“slacks,”and“luggage”acutelyaversive.Theydescribethe experienceofhearingthesewordsassimilartohearingnails scratchachalkboard,oftenclaimingthatthesoundofthe worditselftriggerstheirvisceral...